Reese Cooper and UGG Are Really Outside

When an editor is invited on a "press trip" -- shorthand for a brand-sponsored, multi-day excursion in a far-flung locale, where they're wined, dined, and shown a new product, initiative, or innovation in hopes of having a story written about said thing -- the attendees are typically a gumbo of journalists who work for major media outlets, freelance writers, and the ever-present crop of influencers, all jockeying to create the best content so they can go on more trips and get more free gear.So w...